Delivery Guides

Courier, 3PL or Fulfillment Centre? What Each One Does for an Online Store

A fulfillment centre, run by what is often called a 3PL (third-party logistics provider), stores your stock and packs your orders. A courier moves the packed order to your customer. They solve different problems, which is why many online stores use both instead of choosing between them.

The short version

  • A 3PL or fulfillment centre stores inventory and prepares orders. A courier collects prepared orders and delivers them.
  • You can do each job yourself, hand it to a 3PL, or split the work: pack in-house and let a courier deliver.
  • A local courier fits when most of your customers are in one region and you want same-day, next-day or tighter windows.
  • If you use a 3PL, ask how it hands nearby orders to a local courier. Many default to one national carrier.
  • Decide by the job, not by the label. Storage, packing, delivery and returns are four separate decisions.

Who does what

JobYou, in-house3PL or fulfillment centreCourier (last mile)
Storing inventoryYesYesNo
Picking and packing ordersYesYesNo
Printing labels and booking the carrierYesOftenNo, it receives the order
Collecting the packed orderYou hand it overIt hands it overYes, it picks up
Delivering to the customer's doorPossible, with your own vehiclesTypically through a carrierYes
Tracking and proof of deliveryOnly if you build itOften through the carrierYes, order by order
Handling returnsYesOften an extra serviceCollects the return, where offered

The courier's job starts where the packing ends. That is the point of the table: the two services are not rivals.

Four set-ups, from simplest to most outsourced

Set-upHow it worksFits whenWatch for
Everything in-houseYou store, pack and deliver.Volume is low and customers are close.Your own time and vehicles become the bottleneck. See the real cost of DIY delivery.
Pack in-house, courier deliversYou store and pack. A courier collects and delivers to the door.You have the space and time to pack but not the vehicles or the delivery hours.Cutoffs: orders must be packed before the courier arrives. See setting a cutoff.
3PL stores and packs, national carrier deliversThe 3PL does everything up to the carrier handoff.Customers are spread across the country and you do not want to hold stock.Delivery windows are wide, and nearby customers wait as long as distant ones.
3PL stores and packs, local courier delivers nearby ordersThe 3PL packs. Local orders go to a courier and the rest to a national carrier.The 3PL is in or near your main customer region.It needs a handoff: pickup time, manifest, and tracking that reaches the customer.

How the pieces fit: a local-first routing rule

A common arrangement is a routing rule by postal code. Orders going to the region where most customers live go to a local courier, which can offer a delivery window or same-day delivery. Everything else goes to a national carrier. The rule can live in your store platform, in your 3PL's system or in a short spreadsheet. What matters is that it exists. An illustrative version:

recourier.ca's last-mile service collects from a warehouse or fulfillment centre and delivers to the door. It lists fulfillment-centre overflow among the orders it takes: extra capacity when volume is more than your usual carrier can deliver on time.

Questions to ask a 3PL about local delivery

Questions to ask a courier about taking orders from a fulfillment centre

Mistakes to avoid

Frequently asked questions

What is the difference between a 3PL and a courier?

A 3PL (third-party logistics provider) takes over parts of your logistics such as storage, picking, packing and shipping. A courier moves a packed order from one place to another, typically to the customer's door. A 3PL may use couriers and carriers to make its deliveries.

Do I need a fulfillment centre to use a courier?

No. If you store and pack orders yourself, a courier can collect them from your shop or warehouse and deliver them.

Can a local courier deliver orders packed by a fulfillment centre?

Yes, if the fulfillment centre can hand the orders over at a set pickup time and the courier serves the delivery area. Ask both sides how the handoff will work.

Is a 3PL cheaper than doing it myself?

It depends on your volume, your space and your own time. A 3PL turns storage and packing into per-order costs. Whether that is cheaper depends on your numbers, so cost out each job separately.

Does recourier.ca do fulfillment or delivery?

Delivery. recourier.ca is a last-mile delivery service: it collects orders from your warehouse or fulfillment centre and delivers them, and it also offers returns management. Storage and pick-and-pack are not services it lists.

Tell us where your orders are packed and where they go, and we will explain how a courier route can take over from there.

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